Spotify
Three steps and straight into the player.
Onboarding screens3
Email verificationNone
Phone numberNo
CAPTCHAInvisible (reCAPTCHA)
Interests askedNone on web
SkippableNo
Capture 1 of 5
Logged-out web player
A preview of Spotify is usable without an account, with "Sign up free" in a banner.
Capture 2 of 5
Sign up
Email, plus Google and Apple options.
Capture 3 of 5
Step 1 of 3: password
Live checklist: 1 letter, 1 number or symbol, 10 characters.
Capture 4 of 5
Step 2 of 3: about you
Name, gender and date of birth.
Capture 5 of 5
Web player, "Getting started"
Right after step 3 (terms and an unchecked marketing-sharing box) the player opens with tips and an import-library card.
What stands out
- No email verification step at all.
- No artist or genre picker on the web. That step is probably app-only.
- Personalization is deferred: the home page teaches by suggestion cards instead.
Captured 7 October 2026 on web with a made-up persona. Screen counts exclude landing page and first feed.